WEY 魏牌
Baoding, Hebei
Great Wall Motor · Brands in this group
Up 31.55% year-on-year
Wei Jianjun
Born in Baoding in 1964, Wei took over a struggling state-run auto plant in 1990 at age 26 and transformed it into Great Wall Motor, China's largest SUV and pickup maker. He oversees GWM's multi-brand strategy (Haval, Tank, WEY, Ora) and its global expansion drive.
📖 About the company
WEY is Great Wall Motor's first premium brand, launched in 2016 and named after company founder Wei Jianjun. It focuses on well-equipped, luxury hybrid SUVs priced close to international premium marques, built on GWM's smart Hi4 hybrid platform for high fuel efficiency with AWD-like performance.
🏭 Factory profile
Baoding and Tianjin, China
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🚗 Models (5)
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