GWM Poer (Cannon) 长城炮
Baoding, Hebei
Great Wall Motor · Brands in this group
Included within GWM's overall pickup-segment sales; not separately disclosed by the company
Wei Jianjun
Born in Baoding in 1964, Wei took over a struggling state-run auto plant in 1990 at age 26 and transformed it into Great Wall Motor, China's largest SUV and pickup maker. He oversees GWM's multi-brand strategy (Haval, Tank, WEY, Ora) and its global expansion drive.
📖 About the company
Poer (badged Cannon internationally) is Great Wall Motor's pickup truck line, building on the company's decades-long pickup-making heritage dating to the 1990s. It blends commercial-grade payload capability with passenger comfort, offered with turbo-diesel and petrol engines and 4x4 drivetrains, and is heavily exported to Australia, Africa, Latin America and the Middle East.
🏭 Factory profile
Baoding, China
Factory photos
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🚗 Models (3)
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