Denza 腾势
Shenzhen, Guangdong
BYD Group · Brands in this group
Up 24.7% year on year; N7 production halted February 2026
Wang Chuanfu
Founder of BYD Group, which now fully owns Denza. Denza began in 2010 as a BYD–Daimler (Mercedes-Benz) joint venture before becoming wholly BYD-owned. Wang oversees the brand within the group's premium portfolio.
📖 About the company
Denza is a premium brand founded in 2010 as a BYD–Daimler joint venture and relaunched in 2022 as BYD's main luxury arm. Its D9 MPV became the segment leader in China with over 300,000 cumulative sales. The brand uses the group's newest technology, including the e³ platform, multi-motor torque control and ultra-fast charging. The line-up now spans large SUVs and sporty GTs, with European and Middle East expansion starting in 2025.
🏭 Factory profile
Produced at BYD Group plants in Shenzhen and Changsha
Factory photos
No factory photos yet.
🚗 Models (5)
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