E-Commerce Law of China (2019) · Yalla China
中华人民共和国电子商务法 / E-Commerce Law of China (2019)
Enacted: 2018-08-31 ✅ Effective: 2019-01-01
📝 Overview
Regulates e-commerce activities in China and obliges platforms to register and verify sellers, guaranteeing consumer 7-day return rights.
This is general information only, not legal advice. For your specific case, consult a licensed lawyer.
📜 The law text / key provisions
The E-Commerce Law (2019) requires: (1) e-commerce platforms to verify and register merchant identities; (2) disclose algorithms affecting product ranking; (3) not engage in discriminatory pricing based on consumer behavior analysis; (4) joint liability of platforms for defective products in specific cases. Consumers have the right to return most products within 7 days without giving reasons. Major platforms (Taobao, JD, Pinduoduo) publish annual legal compliance reports.
💬 Practical reading
💬 This is a general reading/opinion for orientation — not the official legal text nor legal advice.
Strong consumer protection in e-commerce. As a foreign buyer, always keep the electronic purchase receipt.
📎 Official source
National People's Congress
🕒 Updated: 16 March 2026