Advertising Law of China (2018 Amendment) · Yalla China
中华人民共和国广告法 / Advertising Law of China (2018 Amendment)
Enacted: 2018-10-26 ✅ Effective: 2018-10-26
📝 Overview
Regulates advertising activities in China and prohibits misleading and exaggerated product claims, with special protection for consumers from advertising directed at children.
This is general information only, not legal advice. For your specific case, consult a licensed lawyer.
📜 The law text / key provisions
Advertising Law (revised 2018): (1) prohibits extreme claims like 'the absolute best' without proof; (2) requires influencers and celebrities to disclose the advertising nature of their promotional content; (3) tobacco and gambling advertising generally prohibited; (4) advertising directed at children: strict content and time restrictions; (5) influencer violations: fines up to 1 million CNY. Foreign companies advertising in China must review their advertising content with a local lawyer before publication.
💬 Practical reading
💬 This is a general reading/opinion for orientation — not the official legal text nor legal advice.
Foreign companies advertising in China should scrutinize Chinese translations of their ads to avoid prohibited claims.
📎 Official source
National People's Congress Standing Committee
🕒 Updated: 16 March 2026