The 28th Shanghai International Advertising & Sign Technology Autumn Fair (Sign China) 2026
📝 About the fair
The 28th Shanghai International Advertising & Sign Technology Autumn Fair (Sign China) 2026 is a specialized international trade fair held in Shanghai, China at Shanghai New International Expo Centre (SNIEC). It brings together manufacturers, suppliers and buyers across Signage, Advertising printing, LED displays, Advertising materials. The fair runs for 3 days — 28th edition, autumn (2026). It gives Arab importers a direct channel to Chinese producers — to compare products, negotiate prices and build long-term supply relationships.
🧩 Product types at the fair
🏷️ Products & sectors
📍 Venue
ℹ️ The interactive map shows the city's mosques, halal restaurants, malls and hospitals, and every pin opens its page on the site.
🚇 How to reach the venue
- Line 7 Huamu Road （花木路） Exit 5
- Line 2 Longyang Road （龙阳路） Exit 9
City buses 975, 976, Huamu Line 1, Daqiao Line 5, Daqiao Line 6 branch, 989 branch to the 'Longyang Road' / 'SNIEC' stops
From Hongqiao hub: Metro Line 2 eastbound straight through to Longyang Road (~50-60 min, no change), Exit 9; taxi ~40-50 min
~30 min from People's Square — Metro Line 2 eastbound to Longyang Road, Exit 9 (or transfer to Line 7 for Huamu Road, Exit 5)
Line 7 Huamu Road Exit 5 is the nearest station (next to the halls); Line 2/7 Longyang Road Exit 9 is a 10-min walk. Taxi phrase: 请送我到上海新国际博览中心，龙阳路2345号
🎫 How to register & attend
🌐 Register now📚 Official source: 中国国际贸易促进委员会《2026中国展览会名录》 ↗