Geely Group · Brands in this group
No separate sales figure published; in May 2026 Geely completed a full buyout of Radar's three core subsidiaries (~CNY 218M) and folded the brand into its 'Geely China Star' sequence; a ~CNY 8.65M post-tax net loss was recorded for 2025
Li Shufu
Founder of Geely Group, which launched Radar in 2022 as China's first brand dedicated purely to electric pickups and outdoor lifestyles. Marketed globally as Riddara.
📖 About the company
Radar is a Geely brand launched in 2022 in Hangzhou as China's first dedicated electric-pickup marque. Its first model, the RD6, rides on the SEA platform with a practical bed and external power outlets for camping and tools. The brand targets China's growing outdoor-lifestyle market and exports as Riddara to Asia, Latin America and the Middle East. It has since added tougher Horizon variants and budget versions.
🏭 Factory profile
Zibo plant in Shandong province
Factory photos
No factory photos yet.
🚗 Models (2)
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