M-Hero (Mengshi) 猛士

Wuhan, Hubei

🌐 Visit official website

Dongfeng Group · Brands in this group

M-Hero (Mengshi)

Dongfeng Aeolus (Fengshen)

Voyah

Forthing (Fengxing)

2004

Founded

2023

Making cars since

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Employees: ≈109,330 (Dongfeng Motor Group, 2024)

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2024 sales: N/A

models

A newly launched niche brand with limited-volume production of premium models; no separate annual figure published

Chairman, Dongfeng Motor Group

Yang Qing

Oversees Dongfeng Group, which revived the historic military Mengshi marque in 2023 as a premium civilian electric off-road brand marketed internationally as M-Hero.

📖 About the company

The Mengshi ("Fierce Warrior") name dates to a military off-road vehicle series Dongfeng developed for the Chinese army from 2004, before the group launched a fully electric civilian premium version in 2023, marketed internationally as M-Hero. The brand combines genuine military-grade off-road capability with a luxury cabin and high-performance electric powertrains, aiming to rival the electric Mercedes G-Class globally. It is produced in relatively limited numbers, targeting a niche of luxury off-road enthusiasts and business buyers, and has since expanded with a smaller, more affordable model to reach a wider customer base.