Baojun 宝骏
Liuzhou, Guangxi, China
SAIC-GM-Wuling does not disclose Baojun-specific sales separately from Wuling; total group production (Baojun + Wuling + export) was ≈1.54 million vehicles in 2024
Lu Juncheng
Lu Juncheng heads operations at SAIC-GM-Wuling, the joint venture between SAIC, General Motors and Guangxi Automobile that runs both the Wuling and Baojun marques. He oversees the company's push toward affordable small EVs in China and in export markets such as Indonesia.
📖 About the company
Baojun was founded in 2010 as a cheaper alternative to Chevrolet and Buick within the SAIC-GM-Wuling joint venture, positioned above the mass-market Wuling brand. It scored major hits in the mid-2010s with models like the 510 and 560, though sales cooled as competition intensified. The brand has since repositioned almost entirely around small and compact EVs at aggressive price points, with a fast-moving model cycle: both the KiWi EV and Yunduo (Cloud) were discontinued in 2025, replaced by the newer Yunhai and Xiangjing. Baojun remains overwhelmingly a domestic-market brand, with far less export presence than sister brands MG or Wuling.
🏭 Factory profile
SAIC-GM-Wuling plants in Liuzhou (Guangxi), Qingdao and Chongqing; export CKD assembly in Cikarang, Indonesia
Factory photos
No factory photos yet.
🚗 Models (4)
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