Yalla China · Chinese Cars Directory · Haima

· Publicly listed on the Shenzhen Stock Exchange (000572); state-owned FAW retains only a minority stake after transferring 49% of FAW Haima's shares to Hainan Development Holdings in 2021

Haima 海马汽车

Haikou, Hainan, China

#63 · Best-seller 🌐 Visit official website

Founded 1993

Employees غير معلن بدقة؛ تراجعت القوى العاملة بشكل كبير مع سنوات الخسائر المتتالية

2025 sales 17,025

Up a slight 9.86% year-on-year, but domestic China sales were just 214 units (down almost 70%), with over 80% of revenue now coming from exports. The company posted a net loss for a fourth consecutive year (≈148 million yuan in 2025)

models 2

Chairman, Haima Automobile Co., Ltd (since 2019; also held the role previously from 1998–2013)

Zhu Jing

Zhu Jing returned as Haima's chairman in 2019 in an effort to rescue the company from a severe financial crisis that had forced it to sell real-estate assets and its research institute to cover accumulated losses. The company now runs a much-reduced operation almost entirely reliant on export markets after its domestic China sales nearly collapsed.

📖 About the company

Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda of Japan (its name derives from "Hainan Mazda"), before state-owned FAW Group acquired Mazda's stake in 2006. The company peaked in the mid-2000s with over 150,000 annual sales built on Mazda-derived technology, but has been in steep decline since, selling off real-estate assets and its research institute to cover losses and repeatedly coming close to delisting. Haima today is a much-diminished company drawing over 80% of revenue from exports, while its domestic China sales have fallen to a marginal few hundred cars a year, amid a fourth straight year of net losses. Haima should now be understood as a niche export-focused survivor rather than a mainstream player in the Chinese market.

🏭 Factory profile

Plants in Haikou (Hainan) and Zhengzhou (Henan), with a combined nominal capacity above 300,000 vehicles a year, though actual utilisation is now very low